NOW
Up more than its software peers
- NOW +4.79% on the last session vs SPY −0.00%: +4.8 pts of stock-specific move.
- More than its group: its software peers +1.9% (+1.9 pts vs SPY).
- Aftermath, big gain (+4.8% today so far, past its big-gain line of +2.8%): After its 59 big gains in the past 5 years, NOW was higher a week later 33 times out of 59; half the outcomes fell between -2.7% and +3.0%. History, not a forecast.
- 10 analyst actions in the past 10 days (9 positive, 0 negative); latest: Citigroup maintained Buy, raised target $154 → $170.
- Market backdrop (Today): Core PPI m/m 1.3% vs 0.3% expected (hotter); Core Retail Sales m/m 0.9% vs 0.6% expected (stronger); S&P futures -0.08%, 10-year yield -3bp in the 30 minutes after.
- Activity: volume on pace for 1.8× its 20-day average.
Bargain & stretch prices
Prices NOW only reaches with set odds, from its own recent swings. Odds, not a forecast.
| Today | Next 5 sessions | |
|---|---|---|
| Stretch sell side |
143.45 +2.5% reached 3 in 10 days reached today |
147.86 +5.6% reached 3 in 10 weeks |
| Now | 146.68 · prior close 139.98 | |
| Bargain buy side |
136.59 -2.4% reached 3 in 10 days |
132.52 -5.3% reached 3 in 10 weeks |
More patient or more eager
| Bargain | Reached | Stretch | Reached | |
|---|---|---|---|---|
| Today | ||||
| Patient | 135.51 | 2 in 10 days | 144.60 | 2 in 10 days |
| Balanced | 136.59 | 3 in 10 days | 143.45 | 3 in 10 days |
| Eager | 137.61 | 4 in 10 days | 142.39 | 5 in 10 days |
| Next 5 sessions | ||||
| Patient | 130.18 | 2 in 10 weeks | 150.52 | 2 in 10 weeks |
| Balanced | 132.52 | 3 in 10 weeks | 147.86 | 3 in 10 weeks |
| Eager | 134.73 | 4 in 10 weeks | 145.43 | 5 in 10 weeks |
"3 in 10 days" means the price was reached on about 3 of every 10 days like this one. Patient prices are further away and come less often; eager ones are closer and come more often. From NOW's daily swings (about 2.5% a day lately), anchored on the Oct 14 close. The odds were measured on 10 years of S&P 500 prices (they move about 3 points from year to year with the market: bargain prices come more often in falling years, stretch prices in rising ones), and where a situation below changed them consistently (in at least 8 of 10 years), they are adjusted and marked. In those tests, waiting for the bargain price did no better on average than buying at the close: what you save when it comes, you pay when it doesn't.
Situations on the Oct 14 close
Big drop and big gain: among NOW's own worst or best 10% of daily moves, as on the Aftermath tab. The past times are history: in our tests, how a stock did after its earlier times did not predict the next one, and across the S&P 500 none of these situations leaned up or down except, weakly, an all-time high followed by a big drop. Not advice.
Price ladder
| Highest analyst target | 248.00 +69.1% |
| All-time closing high Jan 28, 2025 |
234.08 +59.6% |
| 52-week closing high Oct 27, 2025 |
189.26 +29.0% |
| Mean analyst target | 150.28 +2.5% |
| Stretch, next 5 sessions | 147.86 +0.8% |
| Now | 146.68 |
| Previous close Oct 14, 2026 |
139.98 -4.6% |
| 50-day average | 134.32 -8.4% |
| Bargain, next 5 sessions | 132.52 -9.7% |
| 200-day average | 115.09 -21.5% |
| 52-week closing low Apr 10, 2026 |
83.00 -43.4% |
| Lowest analyst target | 72.00 -50.9% |
Closing prices (all-time = the 14 years Yahoo has). Percentages are the distance from now. These are levels people watch, not levels the price has to respect. Not advice.