SMPL
Outperforming without a clear catalyst yet
- SMPL +3.64% on the last session vs SPY +0.10%: +3.5 pts of stock-specific move.
- Market backdrop (Today): Core PPI m/m 1.3% vs 0.3% expected (hotter); Core Retail Sales m/m 0.9% vs 0.6% expected (stronger); S&P futures -0.08%, 10-year yield -3bp in the 30 minutes after.
Bargain & stretch prices
Prices SMPL only reaches with set odds, from its own recent swings. Odds, not a forecast.
| Today | Next 5 sessions | |
|---|---|---|
| Stretch sell side |
10.96 +2.2% reached 3 in 10 days reached today |
11.26 +5.1% reached 3 in 10 weeks |
| Now | 11.11 · prior close 10.72 | |
| Bargain buy side |
10.49 -2.2% ↓ less often while far below its high
reached 2 in 10 days · 24% vs usual 26% |
10.20 -4.8% ↓ less often while far below its high
reached 3 in 10 weeks · 25% vs usual 27% |
More patient or more eager
| Bargain | Reached | Stretch | Reached | |
|---|---|---|---|---|
| Today | ||||
| Patient | 10.41 | 2 in 10 days↓ 15% vs 17% | 11.04 | 2 in 10 days |
| Balanced | 10.49 | 2 in 10 days↓ 24% vs 26% | 10.96 | 3 in 10 days |
| Eager | 10.56 | 4 in 10 days↓ 40% vs 41% | 10.89 | 5 in 10 days |
| Next 5 sessions | ||||
| Patient | 10.04 | 2 in 10 weeks↓ 16% vs 18% | 11.45 | 2 in 10 weeks |
| Balanced | 10.20 | 3 in 10 weeks↓ 25% vs 27% | 11.26 | 3 in 10 weeks |
| Eager | 10.36 | 4 in 10 weeks↓ 41% vs 43% | 11.10 | 5 in 10 weeks |
"3 in 10 days" means the price was reached on about 3 of every 10 days like this one. Patient prices are further away and come less often; eager ones are closer and come more often. From SMPL's daily swings (about 2.3% a day lately), anchored on the Oct 14 close. The odds were measured on 10 years of S&P 500 prices (they move about 3 points from year to year with the market: bargain prices come more often in falling years, stretch prices in rising ones), and where a situation below changed them consistently (in at least 8 of 10 years), they are adjusted and marked. In those tests, waiting for the bargain price did no better on average than buying at the close: what you save when it comes, you pay when it doesn't.
Situations on the Oct 14 close
- Bargain price, next session: reached 24% of days instead of the usual 26% (held in 9 of 10 years)
- Bargain price, next 5 sessions: reached 25% of weeks instead of the usual 27% (held in 10 of 10 years)
Big drop and big gain: among SMPL's own worst or best 10% of daily moves, as on the Aftermath tab. The past times are history: in our tests, how a stock did after its earlier times did not predict the next one, and across the S&P 500 none of these situations leaned up or down except, weakly, an all-time high followed by a big drop. Not advice.
Price ladder
| All-time closing high Apr 19, 2022 |
44.57 +301.2% |
| 52-week closing high Oct 21, 2025 |
25.44 +129.0% |
| 200-day average | 13.37 +20.3% |
| Stretch, next 5 sessions | 11.26 +1.4% |
| Now | 11.11 |
| Previous close Oct 14, 2026 |
10.72 -3.5% |
| 50-day average | 10.49 -5.6% |
| Bargain, next 5 sessions | 10.20 -8.2% |
| 52-week closing low Sep 24, 2026 |
9.43 -15.1% |
Closing prices (all-time = the 9 years Yahoo has). Percentages are the distance from now. These are levels people watch, not levels the price has to respect. Not advice.