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AMZN

Amazon.com, Inc. · Consumer Cyclical · Internet Retail
TECHSellMABuy · 9ZACKSHold R500#268 today TARGET+34% EARNINGSThu AMC
$248.00 -0.95% today · -0.80% 1W
Oct 23 close or latest
After hours $248.78 +0.31% ·
Why it movedMoving with the marketReadout ›

After each kind of event

EventEventsReaction day1 day1 week1 month1 quarter
Any day 1,255 — 0.0%637/1254 up +0.3%669/1250 up +1.9%726/1234 up +4.3%738/1192 up
Big drop Oct 22 (-2.2% or worse) 52 — 0.0%26/52 up +0.3%26/51 up +3.3%31/50 up +10.0%36/47 up
Big gain Oct 19 (+2.4% or better) 60 — 0.0%30/60 up +0.1%31/59 up +1.8%37/58 up +5.7%39/55 up
Earnings beat 15 +2.3%9/15 up +0.2%8/15 up +1.1%10/15 up -1.4%7/15 up +3.3%9/14 up
Earnings miss 5 -5.6%1/5 up -0.8%2/5 up -5.5%2/5 up -3.3%2/5 up +2.2%3/5 up
52-week high 14 — -0.2%6/14 up +0.7%9/14 up -1.5%6/14 up +3.0%7/13 up
52-week low 2 — -2.3%1/2 up -4.6%0/2 up +6.6%1/2 up +16.4%2/2 up
Crossed above 200-day avg 9 — +1.2%6/9 up +1.8%5/9 up +2.8%6/9 up +6.5%7/8 up
Crossed below 200-day avg 9 — -0.7%4/9 up +0.6%6/9 up +5.2%6/9 up +11.5%9/9 up
RSI oversold 7 — +0.2%4/7 up -5.5%2/7 up +0.6%4/7 up +16.7%5/7 up
RSI overbought 11 — -1.5%2/11 up +0.2%6/11 up -2.2%4/11 up -0.3%5/10 up
Volume spike 11 — -0.8%5/11 up +0.1%6/11 up -0.8%5/11 up +8.1%7/10 up
Theme selloff hindsight 87 — +0.3%50/87 up +1.0%57/87 up +2.5%53/85 up +5.1%56/80 up
Theme rally hindsight 87 — 0.0%43/87 up +0.7%51/87 up +2.2%52/85 up +6.9%56/82 up
Mention spike (Trendy) Oct 19 91 — +0.3%59/91 up +0.8%53/90 up +2.7%56/90 up +5.1%53/87 up
Analyst upgrade 1 — +0.7%1/1 up +2.0%1/1 up +2.8%1/1 up +6.5%1/1 up
Analyst downgrade 2 — -1.7%0/2 up -0.4%1/2 up +2.0%2/2 up +10.5%1/2 up
Insider buy — — — — — —
Insider unplanned sale — — — — — —

Median gain from the close of the session the event was known, over each holding period; Reaction day (earnings only): the session that first traded on the report, from the close before it; under it, how many of the past events were followed by a gain (12/20 up). "Big" is AMZN's own: its worst / best 10% of days over the prior 2 years. Highlighted: happening in the latest session.

Volume spike

Volume at least 3x the prior 20 sessions' average.

HoldingEventsMedianUpvs SPYRange of outcomes (worst · 25–75% · median · best)vs S&P 500 stocks (their medians)
1 day 11 -0.76% 5 of 11 -0.43%
1 week 11 +0.08% 6 of 11 -0.86%
1 month 11 -0.79% 5 of 11 -2.41%
1 quarter 10 ≈9 indep. +8.12% 7 of 10 +2.60%

Range of outcomes: all of AMZN's volume spikes in the past 5 years, from the worst to the best result over each holding period; the box holds the middle half, the tick is the median. A wide box means the median alone says little. Hover the median for the average.

Volume spike by trend

When it happenedEvents1 day1 week1 month1 quarter
Long trendAbove its 200-day avg now 6 +0.1%6 events vs 0.0% +0.6%6 events vs +0.4% +1.1%6 events vs +2.5% +3.8%5 events vs +4.5%
Below its 200-day avg 4 -0.8%4 events vs 0.0% -3.0%4 events vs +0.5% +0.6%4 events vs +2.8% +9.2%4 events vs +14.0%
Medium trendAbove its 50-day avg 5 +1.2%5 events vs 0.0% +0.1%5 events vs +0.3% -1.3%5 events vs +1.6% +7.5%4 events vs +3.7%
Below its 50-day avg now 6 -0.8%6 events vs +0.1% -3.0%6 events vs +0.5% +0.6%6 events vs +3.6% +8.1%6 events vs +7.1%
Short trendAbove its 20-day avg 5 +1.2%5 events vs 0.0% +0.1%5 events vs +0.3% -1.3%5 events vs +2.5% +7.5%4 events vs +4.9%
Below its 20-day avg now 6 -0.8%6 events vs 0.0% -3.0%6 events vs +0.4% +0.6%6 events vs +1.3% +8.1%6 events vs +4.1%

The same event split by where AMZN stood against its 200-, 50- and 20-day averages when it happened (a dip in an uptrend vs a falling knife); "vs" is the plain any-day median in that trend; "now" marks where it stands today. Splitting halves the evidence: each cell shows how many past events it rests on.

Latest volume spikes

EventEntry1 day1 week1 month1 quarter
Jul 31, 2026 Jul 31 @ $271.58 3.1x average volume, +15.3% on the day +4.6% +1.1% -4.3% …
Jun 26, 2026 Jun 26 @ $232.69 4.9x average volume, +2.5% on the day +3.2% +4.9% -0.8% +7.3%
Feb 6, 2026 Feb 6 @ $210.32 4.0x average volume, -5.5% on the day -0.8% -5.5% +1.9% +29.6%
Oct 31, 2025 Oct 31 @ $244.22 3.5x average volume, +9.6% on the day +4.0% +0.1% -4.0% -2.3%
Aug 1, 2025 Aug 1 @ $214.75 3.1x average volume, -8.3% on the day -1.4% +3.7% +4.9% +3.8%
Jun 27, 2025 Jun 27 @ $223.30 3.1x average volume, +2.9% on the day -1.8% +0.1% +3.5% -1.6%
Nov 1, 2024 Nov 1 @ $197.93 3.1x average volume, +6.2% on the day -1.1% +5.2% +7.8% +19.3%
Sep 20, 2024 Sep 20 @ $191.60 3.1x average volume, +0.9% on the day +1.2% -1.9% -1.3% +16.5%
Aug 2, 2024 Aug 2 @ $167.90 3.4x average volume, -8.8% on the day -4.1% -0.6% +5.0% +11.0%
Oct 28, 2022 Oct 28 @ $103.41 3.7x average volume, -6.8% on the day -0.9% -12.0% -10.6% -0.3%
Apr 29, 2022 Apr 29 @ $124.28 4.4x average volume, -14.1% on the day +0.2% -7.7% -3.3% +8.9%

Aftermath: entry is the close of the first session the event was fully known (the same session for price moves, the reaction session for earnings, the next session for Reddit, analyst and insider events, which are dated by day). Repeats within a few sessions count as one event. This is history, not a forecast: in our backtests, how a stock did after its past events did not predict its next one. Not advice.