NKE

Falling despite an earnings beat

• NKE −3.64% on the last session vs SPY +0.74%: −4.4 pts of stock-specific move.
• Reported 1Q2027 Oct 1 after the close: EPS $0.48 vs $0.44 expected (beat, +$0.04, +9.9%); revenue $11.2B. The stock moved -3.6% on Fri's session (-4.4 pts vs SPY).
• Aftermath, earnings beat (Oct 2): After its 18 earnings beats in the past 5 years, NKE typically lost 0.1% over the next day (median) and was higher only 39% of the time; half the outcomes fell between -0.9% and +0.7%. An ordinary day: -0.1%. Among S&P 500 stocks after earnings beats, that ranks #379 of 497.
• 12 Reddit mentions in the past 24 hours, 73% positive over the week.
• 25 analyst actions in the past 10 days (1 positive, 21 negative); latest: Telsey Advisory Group maintained Market Perform, lowered target $44.00 → $35.00.
• 3 insider or congressional trades in the past 30 days.
• Market backdrop (Fri): Average Hourly Earnings m/m 0.1% vs 0.3% expected (cooler); Non-Farm Employment Change 29K vs 89K expected (weaker); S&P futures +0.41%, 10-year yield -5bp in the 30 minutes after.