SONO
Moving with the market
- SONO +0.51% on the last session vs SPY +0.06%: +0.5 pts of stock-specific move.
- Market backdrop (Today): Core PPI m/m 1.3% vs 0.3% expected (hotter); Core Retail Sales m/m 0.9% vs 0.6% expected (stronger); S&P futures -0.08%, 10-year yield -3bp in the 30 minutes after.
Bargain & stretch prices
Prices SONO only reaches with set odds, from its own recent swings. Odds, not a forecast.
| Today | Next 5 sessions | |
|---|---|---|
| Stretch sell side |
18.04 +2.5% reached 3 in 10 days |
18.61 +5.7% reached 3 in 10 weeks |
| Now | 17.69 · prior close 17.60 | |
| Bargain buy side |
17.17 -2.5% reached 3 in 10 days |
16.65 -5.4% reached 3 in 10 weeks |
More patient or more eager
| Bargain | Reached | Stretch | Reached | |
|---|---|---|---|---|
| Today | ||||
| Patient | 17.03 | 2 in 10 days | 18.19 | 2 in 10 days |
| Balanced | 17.17 | 3 in 10 days | 18.04 | 3 in 10 days |
| Eager | 17.30 | 4 in 10 days | 17.91 | 5 in 10 days |
| Next 5 sessions | ||||
| Patient | 16.35 | 2 in 10 weeks | 18.95 | 2 in 10 weeks |
| Balanced | 16.65 | 3 in 10 weeks | 18.61 | 3 in 10 weeks |
| Eager | 16.93 | 4 in 10 weeks | 18.30 | 5 in 10 weeks |
"3 in 10 days" means the price was reached on about 3 of every 10 days like this one. Patient prices are further away and come less often; eager ones are closer and come more often. From SONO's daily swings (about 2.6% a day lately), anchored on the Oct 14 close. The odds were measured on 10 years of S&P 500 prices (they move about 3 points from year to year with the market: bargain prices come more often in falling years, stretch prices in rising ones), and where a situation below changed them consistently (in at least 8 of 10 years), they are adjusted and marked. In those tests, waiting for the bargain price did no better on average than buying at the close: what you save when it comes, you pay when it doesn't.
Situations on the Oct 14 close
Big drop and big gain: among SONO's own worst or best 10% of daily moves, as on the Aftermath tab. The past times are history: in our tests, how a stock did after its earlier times did not predict the next one, and across the S&P 500 none of these situations leaned up or down except, weakly, an all-time high followed by a big drop. Not advice.
Price ladder
| All-time closing high Apr 15, 2021 |
43.89 +148.1% |
| 52-week closing high Dec 9, 2025 |
19.16 +8.3% |
| Stretch, next 5 sessions | 18.61 +5.2% |
| Now | 17.69 |
| Previous close Oct 14, 2026 |
17.60 -0.5% |
| Bargain, next 5 sessions | 16.65 -5.9% |
| 50-day average | 16.28 -8.0% |
| 200-day average | 15.25 -13.8% |
| 52-week closing low Mar 27, 2026 |
12.70 -28.2% |
Closing prices (all-time = the 8 years Yahoo has). Percentages are the distance from now. These are levels people watch, not levels the price has to respect. Not advice.