SONO
Moving with the market
- SONO +0.40% on the last session vs SPY +0.04%: +0.4 pts of stock-specific move.
- Market backdrop (Today): Core PPI m/m 1.3% vs 0.3% expected (hotter); Core Retail Sales m/m 0.9% vs 0.6% expected (stronger); S&P futures -0.08%, 10-year yield -3bp in the 30 minutes after.
Best and worst times to own SONO in the past two years
Buying and selling at the close. Each colored stretch is the best or worst window for that holding period, green for a gain and red for a loss: longer holds are wider and darker underneath, shorter ones brighter on top. The grey line is the full two years. Letters mark events inside the windows (E earnings, A analyst, I insider, M mention spike, V volume spike, T theme move, N news). Hover a period above the chart to pick it out and see only its events; click it to hide or show it.
Best and worst window per holding period
| Best | Worst | |||||||
|---|---|---|---|---|---|---|---|---|
| Hold for | Buy | Sell | Gain | Rank | Buy | Sell | Gain | Rank |
| one single day | Aug 11, 2025 | Aug 12, 2025 | +13.5% | #99 | Jul 29, 2026 | Jul 30, 2026 | -17.6% | #34 |
| one week | May 6, 2025 | May 13, 2025 | +22.3% | #97 | Apr 1, 2025 | Apr 8, 2025 | -24.1% | #35 |
| one month | Apr 16, 2025 | May 16, 2025 | +41.4% | #72 | Mar 7, 2025 | Apr 8, 2025 | -36.7% | #24 |
| 3 months | Jul 8, 2025 | Oct 8, 2025 | +67.7% | #61 | Jan 10, 2025 | Apr 11, 2025 | -44.9% | #18 |
| 6 months | Apr 8, 2025 | Oct 8, 2025 | +121.3% | #39 | Oct 21, 2024 | Apr 21, 2025 | -38.3% | #54 |
| one year | Apr 21, 2025 | Apr 21, 2026 | +85.1% | #116 | Oct 15, 2024 | Apr 16, 2025 | -35.9% | #92 |
Rank #97 for the best one week means 96 of the S&P 500 components had a better best-one week gain over the past year; for the worst windows #1 is the deepest fall. Updated .
What happened in each window
From Wallsti's event record (Aftermath's events over the two years, plus the AI-read news catalysts, which only cover recent weeks). An event is no proof of cause: check the dates against the line.
Today vs. the best starting days
| As of | 1d | 1w | 1m | 3m | 6m | 1y |
|---|---|---|---|---|---|---|
| Today Oct 15, 2026 |
+0.4% | +4.3% | +12.8% | +28.1% | +27.5% | +7.5% |
| Best one single day Aug 11, 2025 |
-0.3% | +4.0% | +7.3% | +8.3% | -14.6% | -5.4% |
| Best one week May 6, 2025 |
-1.7% | -2.8% | +6.9% | -38.7% | -32.6% | -48.6% |
| Best one month Apr 16, 2025 |
-2.3% | -14.3% | -32.6% | -44.8% | -37.8% | -54.5% |
| Best 3 months Jul 8, 2025 |
-0.3% | -3.2% | +7.2% | +32.0% | -27.1% | -26.5% |
| Best 6 months Apr 8, 2025 |
-4.9% | -24.1% | -36.7% | -44.7% | -31.8% | -54.9% |
| Best one year Apr 21, 2025 |
0.0% | +1.0% | -31.1% | -43.8% | -38.3% | -52.3% |
Trailing gains over each window, today and on the day each best window started, to compare today's setup with the best entries.