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WSM

Williams-Sonoma, Inc. · Consumer Cyclical · Specialty Retail
TECHBuyMABuy · 4ZACKSBuy R500#407 today TARGET-2%
$252.72 -2.75% today · +0.10% 1W
Oct 30 close or latest
Why it's movingAnalyst cuts weighing on the stockReadout ›
Latest session Big drop -2.8% on the day (line -2.6%)
After its 54 big drops in the past 5 years, WSM was higher a day later 31 times out of 54; half the outcomes fell between -0.8% and +1.8%. History, not a forecast.
See the aftermath

After each kind of event

EventEventsReaction day1 day1 week1 month1 quarter
Any day 1,255 — 0.0%634/1254 up +0.2%645/1250 up +1.4%677/1234 up +5.8%704/1192 up
Big drop latest session (-2.6% or worse) 54 — +0.7%31/54 up +0.7%31/54 up +2.7%30/53 up +4.7%29/50 up
Big gain Oct 29 (+3.1% or better) 63 — 0.0%32/63 up +0.3%33/62 up -0.3%30/61 up +2.0%33/61 up
Earnings beat 17 +1.1%10/17 up +0.3%9/17 up +0.3%9/17 up +1.8%9/17 up +14.2%10/16 up
Earnings miss 3 -0.3%1/3 up -2.6%1/3 up -0.9%1/3 up -1.1%1/3 up +6.9%3/3 up
52-week high 15 — -0.8%4/15 up -2.1%6/15 up +0.6%7/14 up +4.3%8/14 up
52-week low — — — — — —
Crossed above 200-day avg 14 — +0.2%8/14 up -1.2%6/14 up -2.3%5/14 up +13.5%10/14 up
Crossed below 200-day avg 13 — -0.6%5/13 up +0.9%7/13 up -1.6%6/13 up +15.0%10/13 up
RSI oversold 6 — +1.1%5/6 up +2.2%5/6 up +4.4%4/6 up -0.6%2/6 up
RSI overbought 15 — -0.6%6/15 up -0.4%7/15 up +1.0%8/14 up +1.9%8/14 up
Volume spike 18 — +1.1%11/18 up +0.8%12/18 up +4.2%12/18 up +14.2%13/18 up
Theme selloff hindsight — — — — — —
Theme rally hindsight — — — — — —
Mention spike (Trendy) — — — — — —
Analyst upgrade 2 — +2.0%1/2 up +6.3%2/2 up -6.7%0/2 up +1.9%1/2 up
Analyst downgrade — — — — — —
Insider buy — — — — — —
Insider unplanned sale — — — — — —

Median gain from the close of the session the event was known, over each holding period; Reaction day (earnings only): the session that first traded on the report, from the close before it; under it, how many of the past events were followed by a gain (12/20 up). "Big" is WSM's own: its worst / best 10% of days over the prior 2 years. Highlighted: happening in the latest session or today, from the live quote.

Volume spike

Volume at least 3x the prior 20 sessions' average.

HoldingEventsMedianUpvs SPYRange of outcomes (worst · 25–75% · median · best)vs S&P 500 stocks (their medians)
1 day 18 +1.07% 11 of 18 +0.88%
1 week 18 +0.79% 12 of 18 -0.21%
1 month 18 ≈16 indep. +4.24% 12 of 18 +2.51%
1 quarter 18 ≈13 indep. +14.24% 13 of 18 +12.11%

Range of outcomes: all of WSM's volume spikes in the past 5 years, from the worst to the best result over each holding period; the box holds the middle half, the tick is the median. A wide box means the median alone says little. Hover the median for the average.

Volume spike by trend

When it happenedEvents1 day1 week1 month1 quarter
Long trendAbove its 200-day avg now 10 +0.5%10 events vs 0.0% +0.9%10 events vs +0.2% +3.3%10 events vs +1.3% +11.2%10 events vs +7.0%
Below its 200-day avg 6 +0.4%6 events vs 0.0% +0.8%6 events vs +0.7% +5.5%6 events vs +4.9% +21.6%6 events vs +13.0%
Medium trendAbove its 50-day avg now 8 -0.5%8 events vs 0.0% +0.6%8 events vs +0.3% +1.2%8 events vs +1.5% +17.7%8 events vs +5.9%
Below its 50-day avg 10 +1.8%10 events vs +0.1% +1.1%10 events vs +0.1% +6.9%10 events vs +2.3% +11.7%10 events vs +7.8%
Short trendAbove its 20-day avg now 6 -0.5%6 events vs 0.0% -0.5%6 events vs +0.3% +1.2%6 events vs +0.9% +17.7%6 events vs +5.6%
Below its 20-day avg 12 +1.6%12 events vs +0.1% +1.2%12 events vs 0.0% +6.9%12 events vs +2.8% +11.7%12 events vs +6.7%

The same event split by where WSM stood against its 200-, 50- and 20-day averages when it happened (a dip in an uptrend vs a falling knife); "vs" is the plain any-day median in that trend; "now" marks where it stands today. Splitting halves the evidence: each cell shows how many past events it rests on.

Latest volume spikes

EventEntry1 day1 week1 month1 quarter
Nov 19, 2025 Nov 19 @ $172.28 3.4x average volume, -3.4% on the day -1.2% +3.7% +9.3% +16.0%
May 22, 2025 May 22 @ $157.07 4.4x average volume, -4.5% on the day -1.6% +0.9% -1.6% +27.3%
Mar 19, 2025 Mar 19 @ $162.05 4.1x average volume, -3.5% on the day -0.8% -0.5% -15.9% -3.0%
Dec 20, 2024 Dec 20 @ $178.51 3.2x average volume, +2.3% on the day +1.5% +1.5% +16.6% -9.7%
Nov 20, 2024 Nov 20 @ $170.11 4.1x average volume, +27.5% on the day -1.5% -2.1% +4.9% +12.5%
Nov 6, 2024 Nov 6 @ $125.82 3.2x average volume, -4.0% on the day +3.4% 0.0% +45.8% +62.2%
Aug 22, 2024 Aug 22 @ $126.32 3.8x average volume, -9.3% on the day +6.9% +1.8% +17.6% +34.7%
May 31, 2024 May 31 @ $141.37 3.1x average volume, +1.7% on the day +1.5% -0.2% -4.7% -8.0%
May 22, 2024 May 22 @ $134.96 5.2x average volume, -11.0% on the day +1.7% +3.0% +9.9% -6.4%
Mar 13, 2024 Mar 13 @ $136.31 4.3x average volume, +17.8% on the day +0.6% +3.9% +1.8% +10.0%
Feb 29, 2024 Feb 29 @ $113.10 6.2x average volume, +1.2% on the day +0.5% +5.1% +33.7% +22.9%
Sep 25, 2023 Sep 25 @ $74.29 5.2x average volume, +11.6% on the day -1.7% -1.3% +0.6% +31.0%
Aug 23, 2023 Aug 23 @ $67.51 3.9x average volume, +13.5% on the day -1.7% +0.3% -1.4% +27.4%
May 23, 2023 May 23 @ $52.81 4.0x average volume, -0.3% on the day +2.1% +1.5% +7.4% +27.8%
Mar 17, 2023 Mar 17 @ $54.77 3.8x average volume, -2.6% on the day +1.9% +0.7% +3.5% +7.4%

Aftermath: entry is the close of the first session the event was fully known (the same session for price moves, the reaction session for earnings, the next session for Reddit, analyst and insider events, which are dated by day). Repeats within a few sessions count as one event. This is history, not a forecast: in our backtests, how a stock did after its past events did not predict its next one. Not advice.