AAPL
After each kind of event
| Event | Events | Reaction day | 1 day | 1 week | 1 month | 1 quarter |
|---|---|---|---|---|---|---|
| Any day | 1,254 | — | +0.1%667/1253 up | +0.4%689/1249 up | +1.8%726/1233 up | +4.2%748/1191 up |
| Big drop (-1.7% or worse) | 56 | — | +0.2%30/56 up | +0.5%30/56 up | +3.5%35/55 up | +8.8%39/53 up |
| Big gain (+2.0% or better) | 58 | — | +0.3%36/58 up | 0.0%32/58 up | +2.2%39/58 up | +6.3%38/54 up |
| Earnings beat | 18 | -0.4%8/18 up | -0.6%6/18 up | +0.6%9/18 up | +2.2%12/18 up | +2.6%9/17 up |
| Earnings miss | 1 | +2.4%1/1 up | -1.8%0/1 up | -2.1%0/1 up | -1.7%0/1 up | +12.5%1/1 up |
| 52-week high latest session | 13 | — | +0.2%9/13 up | +1.4%7/13 up | +0.7%6/12 up | -1.9%3/12 up |
| 52-week low | 1 | — | +2.8%1/1 up | -0.8%0/1 up | +13.5%1/1 up | +29.0%1/1 up |
| Crossed above 200-day avg | 7 | — | -0.8%3/7 up | 0.0%4/7 up | +2.3%5/7 up | +10.1%6/7 up |
| Crossed below 200-day avg | 6 | — | +0.2%3/6 up | +1.1%3/6 up | +2.2%3/6 up | +9.7%4/6 up |
| RSI oversold | 9 | — | +0.5%5/9 up | +1.4%6/9 up | +5.2%7/9 up | -1.2%3/9 up |
| RSI overbought | 23 | — | +0.1%12/23 up | +0.3%14/23 up | +0.8%14/23 up | +3.0%13/23 up |
| Volume spike | 7 | — | +0.3%4/7 up | +1.5%5/7 up | +6.8%5/7 up | +9.6%5/7 up |
| Theme selloff latest session hindsight | 40 | — | +0.5%26/39 up | +0.9%24/39 up | +2.9%25/39 up | +3.5%25/37 up |
| Theme rally hindsight | 51 | — | +0.2%31/51 up | +1.0%31/51 up | +0.2%27/50 up | +6.2%35/47 up |
| Mention spike (Trendy) latest session | 104 | — | +0.1%54/104 up | +0.8%54/103 up | +1.7%60/103 up | +4.4%64/101 up |
| Analyst upgrade | 7 | — | -0.2%3/7 up | +0.2%4/7 up | +5.7%5/7 up | +4.1%5/6 up |
| Analyst downgrade Oct 21 | 7 | — | +1.1%5/7 up | -1.1%2/6 up | +5.7%5/6 up | +15.5%5/5 up |
| Insider buy | — | — | — | — | — | — |
| Insider unplanned sale | 4 | — | +1.8%3/4 up | +0.1%2/4 up | 0.0%2/4 up | +3.9%3/4 up |
Median gain from the close of the session the event was known, over each holding period; Reaction day (earnings only): the session that first traded on the report, from the close before it; under it, how many of the past events were followed by a gain (12/20 up). "Big" is AAPL's own: its worst / best 10% of days over the prior 2 years. Highlighted: happening in the latest session or today, from the live quote.
Theme selloff
The stock's theme peers (equal weight, without the stock) fell behind the S&P 500 by one of their worst 10% gaps of the prior 2 years, and by at least 2 pts.
Hindsight: the history below is judged with today's theme lists, which were set on Oct 7, 2026 and hold the stocks that belong to each story now, including ones that didn't back then. So there is no S&P 500 comparison. The clean record starts on Oct 7, 2026: 1 theme selloff since then; its record shows once there are 3.
| Holding | Events | Median | Up | vs SPY | Range of outcomes (worst · 25–75% · median · best) | vs S&P 500 stocks (their medians) |
|---|---|---|---|---|---|---|
| 1 day | 39 | +0.51% | 26 of 39 | +0.04% |
-7%
+4%
|
— |
| 1 week | 39 | +0.89% | 24 of 39 | -0.04% |
-8%
+8%
|
— |
| 1 month | 39 ≈28 indep. | +2.86% | 25 of 39 | +1.95% |
-24%
+16%
|
— |
| 1 quarter | 37 ≈14 indep. | +3.46% | 25 of 37 | -2.11% |
-14%
+36%
|
— |
Range of outcomes: all of AAPL's theme selloffs in the past 5 years, from the worst to the best result over each holding period; the box holds the middle half, the tick is the median. A wide box means the median alone says little. Hover the median for the average.
Theme selloff by trend
| When it happened | Events | 1 day | 1 week | 1 month | 1 quarter |
|---|---|---|---|---|---|
| Long trendAbove its 200-day avg now | 29 | +0.5%28 events vs +0.1% | +0.8%28 events vs +0.6% | +3.3%28 events vs +2.1% | +2.6%26 events vs +3.9% |
| Below its 200-day avg | 11 | +0.5%11 events vs +0.2% | +1.1%11 events vs +0.2% | -0.7%11 events vs +1.3% | +18.8%11 events vs +12.3% |
| Medium trendAbove its 50-day avg now | 24 | +0.9%23 events vs +0.1% | +0.9%23 events vs +0.4% | +2.9%23 events vs +1.7% | +2.7%21 events vs +2.8% |
| Below its 50-day avg | 16 | +0.4%16 events vs +0.2% | +0.9%16 events vs +0.5% | +1.8%16 events vs +1.8% | +4.5%16 events vs +6.7% |
| Short trendAbove its 20-day avg now | 22 | +1.0%21 events vs +0.1% | +0.3%21 events vs +0.7% | +0.8%21 events vs +1.2% | +2.3%20 events vs +2.7% |
| Below its 20-day avg | 18 | +0.3%18 events vs +0.1% | +1.1%18 events vs +0.2% | +5.2%18 events vs +2.1% | +8.0%17 events vs +6.2% |
The same event split by where AAPL stood against its 200-, 50- and 20-day averages when it happened (a dip in an uptrend vs a falling knife); "vs" is the plain any-day median in that trend; "now" marks where it stands today. Splitting halves the evidence: each cell shows how many past events it rests on.
Latest theme selloffs
| Event | Entry | 1 day | 1 week | 1 month | 1 quarter | |
|---|---|---|---|---|---|---|
| Oct 22, 2026 | Oct 22 @ $348.22 | Megacap tech peers -2.9 pts vs SPY; the stock +1.2% | … | … | … | … |
| Sep 8, 2026 | Sep 8 @ $316.22 | Consumer devices peers -2.0 pts vs SPY; the stock -1.2% | -0.3% | +4.8% | +6.5% | … |
| Aug 5, 2026 | Aug 5 @ $310.73 | Consumer devices peers -2.1 pts vs SPY; the stock +0.5% | +0.5% | -2.7% | +5.6% | … |
| Jul 23, 2026 | Jul 23 @ $321.38 | Megacap tech peers -4.3 pts vs SPY; the stock -1.3% | +3.5% | +3.7% | -3.7% | +7.0% |
| Jul 15, 2026 | Jul 15 @ $327.22 | Consumer devices peers -2.1 pts vs SPY; the stock +4.0% | +1.8% | -0.5% | -6.7% | +4.3% |
| Jun 22, 2026 | Jun 22 @ $296.75 | Megacap tech peers -2.2 pts vs SPY; the stock -0.3% | -0.9% | -5.1% | +9.7% | +14.2% |
| Jun 3, 2026 | Jun 3 @ $309.99 | Consumer devices peers -2.9 pts vs SPY; the stock -1.6% | +0.3% | -6.0% | +0.8% | +4.8% |
| May 12, 2026 | May 12 @ $294.55 | Consumer devices peers -2.3 pts vs SPY; the stock +0.7% | +1.4% | +1.4% | +0.3% | +2.6% |
| Jan 28, 2026 | Jan 28 @ $255.74 | Consumer devices peers -2.4 pts vs SPY; the stock -0.7% | +0.7% | +7.8% | +3.1% | +5.5% |
| Jan 20, 2026 | Jan 20 @ $246.03 | Consumer devices peers -2.1 pts vs SPY; the stock -3.5% | +0.4% | +4.7% | +5.7% | +8.0% |
| Oct 29, 2025 | Oct 29 @ $268.71 | Consumer devices peers -3.1 pts vs SPY; the stock +0.3% | +0.6% | +0.2% | +3.5% | -3.7% |
| Oct 10, 2025 | Oct 10 @ $244.37 | Consumer devices peers -2.8 pts vs SPY; the stock -3.5% | +1.0% | +2.9% | +10.0% | +6.2% |
| Jul 30, 2025 | Jul 30 @ $208.04 | Consumer devices peers -2.4 pts vs SPY; the stock -1.1% | -0.7% | +2.0% | +11.4% | +28.8% |
| Apr 30, 2025 | Apr 30 @ $211.20 | Consumer devices peers -4.1 pts vs SPY; the stock +0.6% | +0.4% | -7.6% | -5.4% | -2.2% |
| Apr 3, 2025 | Apr 3 @ $201.95 | Consumer devices peers -9.6 pts vs SPY; the stock -9.2% | -7.3% | -6.3% | -2.1% | +3.5% |
Aftermath: entry is the close of the first session the event was fully known (the same session for price moves, the reaction session for earnings, the next session for Reddit, analyst and insider events, which are dated by day). Repeats within a few sessions count as one event. This is history, not a forecast: in our backtests, how a stock did after its past events did not predict its next one. Not advice.