NKE
Falling despite an earnings beat
- NKE −3.64% on the last session vs SPY +0.74%: −4.4 pts of stock-specific move.
- Reported 1Q2027 Oct 1 after the close: EPS $0.48 vs $0.44 expected (beat, +$0.04, +9.9%); revenue $11.2B. The stock moved -3.6% on Fri's session (-4.4 pts vs SPY).
- Aftermath, earnings beat (Oct 2): After its 18 earnings beats in the past 5 years, NKE typically lost 0.1% over the next day (median) and was higher only 39% of the time; half the outcomes fell between -0.9% and +0.7%. An ordinary day: -0.1%. Among S&P 500 stocks after earnings beats, that ranks #379 of 497.
- 12 Reddit mentions in the past 24 hours, 73% positive over the week.
- 25 analyst actions in the past 10 days (1 positive, 21 negative); latest: Telsey Advisory Group maintained Market Perform, lowered target $44.00 → $35.00.
- 3 insider or congressional trades in the past 30 days.
- Market backdrop (Fri): Average Hourly Earnings m/m 0.1% vs 0.3% expected (cooler); Non-Farm Employment Change 29K vs 89K expected (weaker); S&P futures +0.41%, 10-year yield -5bp in the 30 minutes after.
After each kind of event
| Event | Events | 1 day | 1 week | 1 month | 1 quarter |
|---|---|---|---|---|---|
| Any day | 1,255 | -0.1%#499 H | -0.5%#503 H | -1.7%#498 H | -8.4%#501 M |
| Big drop latest session (-2.5% or worse) | 60 | -0.1%#374 H | -0.9%#438 H | +0.2%#472 H | -7.9%#497 M |
| Big gain (+2.5% or better) | 58 | +0.2%#164 H | -0.3%#416 H | -0.6%#418 H | -6.1%#363 M |
| Earnings beat latest session | 19 | -0.1%#379 M | +0.1%#326 M | -0.2%#324 M | -7.8%#496 M |
| Earnings miss | 1 | -1.1%– | -4.2%– | -0.9%– | -13.1%– |
| 52-week high | — | — | — | — | — |
| 52-week low | 8 | -0.2%#197 M | 0.0%#160 M | -1.4%#194 L | -10.5%#195 L |
| Crossed above 200-day avg | 8 | -0.4%#411 M | -2.0%#381 M | -1.7%#451 M | -12.4%#492 M |
| Crossed below 200-day avg | 9 | -0.8%#470 M | -1.4%#378 M | -3.1%#473 M | -12.8%#493 L |
| RSI oversold latest session | 19 | 0.0%#342 M | -2.0%#482 M | +0.2%#423 M | -3.1%#443 M |
| RSI overbought | 8 | -0.5%#434 M | +2.1%#120 M | +2.1%#161 M | -6.9%#461 L |
| Reddit spike latest session | 20 | +0.5%#11 M | +0.8%#21 M | -0.5%#70 M | -7.0%#86 M |
| Analyst upgrade | 5 | -1.1%#17 L | -2.2%#17 L | -12.3%#15 L | -9.7%#9 L |
| Analyst downgrade Sep 28 | 11 | -0.4%#6 M | -1.0%#9 M | -2.5%#9 L | -1.7%– |
| Insider buy | 4 | +1.5%#2 L | +4.7%#1 L | +5.1%#1 L | -8.2%– |
| Insider unplanned sale | 2 | -0.7%– | -2.0%– | -11.1%– | -7.6%– |
Median gain from the close of the session the event was known, over each holding period; #rank among the S&P 500 stocks after the same kind of event (#1 = best). "Big" is NKE's own: its worst / best 10% of days over the prior 2 years. Highlighted: happening in the latest session.
Crossed below 200-day avg
The close moves below its 200-day moving average.
| Holding | Events | Median (likely range) | Confidence | Rank | Up | vs SPY | Range of outcomes (worst · 25–75% · median · best) | vs S&P 500 stocks (their medians) |
|---|---|---|---|---|---|---|---|---|
| 1 day | 9 | -0.78% (-1.3 to 0.0) | Medium | #470 of 497 | 22% | -0.44% |
-2%
+1%
|
|
| 1 week | 9 | -1.38% (-4.2 to +0.3) | Medium | #378 of 497 | 33% | -1.17% |
-9%
+8%
|
|
| 1 month | 9 | -3.14% (-6.7 to -0.2) | Medium | #473 of 496 | 22% | -4.35% |
-20%
+10%
|
|
| 1 quarter | 9 ≈7 indep. | -12.79% (-14.0 to -11.3) | Low | #493 of 493 | 11% | -16.90% |
-23%
+10%
|
Range of outcomes: all of NKE's crosses below the 200-day average in the past 5 years, from the worst to the best result over each holding period; the box holds the middle half, the tick is the median. A wide box means the median alone says little. Hover the median for the average.
Crossed below 200-day avg by trend
| When it happened | Events | 1 day | 1 week | 1 month | 1 quarter |
|---|---|---|---|---|---|
| Medium trendAbove its 50-day avg | 3 | -0.8%L vs -0.2% | -0.6%L vs -0.6% | -3.1%L vs -3.3% | -19.7%L vs -10.4% |
| Below its 50-day avg now | 6 | -0.6%L vs -0.1% | -2.4%L vs -0.6% | -2.5%L vs -1.4% | -12.1%L vs -7.7% |
| Short trendAbove its 20-day avg | 5 | -0.8%L vs -0.1% | -0.6%L vs -0.5% | -3.1%L vs -2.5% | -13.1%L vs -11.1% |
| Below its 20-day avg now | 4 | -0.6%L vs -0.1% | -2.4%L vs -0.7% | -3.5%L vs -1.4% | -10.7%L vs -7.4% |
The same event split by where NKE stood against its 200-, 50- and 20-day averages when it happened (a dip in an uptrend vs a falling knife); "vs" is the plain any-day median in that trend; "now" marks where it stands today. Splitting halves the evidence, so watch the confidence letters: H / M / L.
Latest crosses below the 200-day average
| Event | Entry | 1 day | 1 week | 1 month | 1 quarter | |
|---|---|---|---|---|---|---|
| Dec 17, 2025 | Dec 17 @ $64.00 | -2.1% on the day | -0.1% | -8.7% | -3.1% | -19.7% |
| Oct 27, 2025 | Oct 27 @ $66.40 | -0.8% on the day | -1.7% | -8.7% | -7.2% | -8.7% |
| Sep 25, 2025 | Sep 25 @ $67.03 | -2.8% on the day | +0.1% | +7.7% | -0.2% | -12.8% |
| Feb 28, 2025 | Feb 28 @ $75.61 | -0.7% on the day | -0.8% | -0.6% | -19.7% | -23.3% |
| Feb 13, 2024 | Feb 13 @ $98.26 | -2.0% on the day | +1.3% | +0.3% | -4.2% | -11.3% |
| Dec 22, 2023 | Dec 22 @ $101.11 | -11.8% on the day | 0.0% | -1.4% | -6.7% | -14.0% |
| Jun 30, 2023 | Jun 30 @ $102.60 | -2.6% on the day | -1.1% | -4.2% | -0.9% | -13.1% |
| May 22, 2023 | May 22 @ $102.09 | -4.0% on the day | -1.3% | -3.3% | +0.6% | -7.6% |
| Dec 5, 2022 | Dec 5 @ $101.28 | -2.3% on the day | -1.5% | +2.2% | +10.0% | +9.7% |
Aftermath: entry is the close of the first session the event was fully known (the same session for price moves, the reaction session for earnings, the next session for Reddit, analyst and insider events, which are dated by day). Repeats within a few sessions count as one event. Past performance after an event says nothing certain about the next one. Not advice.