SOFI
SoFi Technologies, Inc. · Financial Services · Credit Services
$14.31
+0.67% today · -8.30% 1W
Oct 15 close or latest
ReadoutWhy it's moving
Outperforming without a clear catalyst yet
- SOFI +0.67% on the last session vs SPY −0.29%: +1.0 pts of stock-specific move.
- Against the group: its brokers & fintech peers -1.5% (-1.2 pts vs SPY).
- Aftermath, big drop (Oct 14): After its 53 big drops in the past 5 years, SOFI was higher a month later 29 times out of 53; half the outcomes fell between -8.4% and +15.4%. History, not a forecast.
- 24 Reddit mentions in the past 24 hours, 73% positive over the week.
- 2 analyst actions in the past 10 days (0 positive, 1 negative); latest: TD Cowen maintained Hold, lowered target $18.00 → $17.50.
- 2 insider or congressional trades in the past 30 days.
- Market backdrop (Today): Core PPI m/m 1.3% vs 0.3% expected (hotter); Core Retail Sales m/m 0.9% vs 0.6% expected (stronger); S&P futures -0.08%, 10-year yield -3bp in the 30 minutes after.
- Activity: volume on pace for 2.5× its 20-day average.
Assembled from Wallsti's own signals.
Insiders · 1 month
$0
unplanned net · 0 buys · 2 sells · 2 insiders
sales: 0 unplanned, 2 under a 10b5-1 plan (0% unplanned)
Insiders · 3 months
$0
unplanned net · 0 buys · 4 sells · 2 insiders
sales: 0 unplanned, 4 under a 10b5-1 plan (0% unplanned)
Congress · 3 months
none
no reported trades
Congress · 1 year
none
no reported trades
Fund moves · 3 months
none
no buys or sells by the 1 fund holding it
Held by funds · now
≈$46.3M
1 investor · largest: ARK Invest
Insiders
| Trade date | Insider | Role | Side | Type | Shares | Avg price | Value | Filed |
|---|---|---|---|---|---|---|---|---|
| Sep 21, 2026 | Jeremy Rishel | CTO | Sell | 10b5-1 plan | 18,624 | $17.50 | $325.9K | Sep 23 |
| Sep 21, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 10,203 | $16.99 | $173.3K | Sep 23 |
| Sep 15, 2026 | Eric Schuppenhauer | EVP | Tax | tax withholding | 2,757 | $17.28 | $47.6K | Sep 16 |
| Sep 15, 2026 | Jeremy Rishel | CTO | Tax | tax withholding | 41,750 | $17.28 | $721.4K | Sep 16 |
| Sep 15, 2026 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 11,838 | $17.28 | $204.5K | Sep 16 |
| Sep 15, 2026 | Robert S Lavet | General Counsel | Tax | tax withholding | 14,414 | $17.28 | $249.1K | Sep 16 |
| Sep 15, 2026 | Kelli Keough | EVP | Tax | tax withholding | 66,033 | $17.28 | $1.1M | Sep 16 |
| Sep 14, 2026 | Anthony Noto | CEO | Tax | tax withholding | 188,259 | $17.32 | $3.3M | Sep 16 |
| Sep 14, 2026 | Christopher Lapointe | CFO | Tax | tax withholding | 59,341 | $17.32 | $1M | Sep 16 |
| Aug 20, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 11,286 | $18.00 | $203.2K | Aug 24 |
| Aug 18, 2026 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 25,118 | $18.00 | $452.2K | Aug 19 |
| Aug 18, 2026 | Eric Schuppenhauer | EVP | Tax | tax withholding | 23,720 | $18.00 | $427K | Aug 19 |
| Jul 20, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 10,954 | $17.19 | $188.3K | Jul 21 |
| Jun 22, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 10,954 | $17.35 | $190.1K | Jun 23 |
| Jun 18, 2026 | Robert S Lavet | General Counsel | Sell | unplanned | 1,188 | $17.55 | $20.8K | Jun 22 |
| Jun 17, 2026 | Jeremy Rishel | CTO | Sell | 10b5-1 plan | 102,123 | $17.78 | $1.8M | Jun 17 |
| Jun 16, 2026 | Anthony Noto | CEO | Buy | open-market buy | 13,888 | $18.06 | $250.8K | Jun 16 |
| Jun 16, 2026 | Jeremy Rishel | CTO | Tax | tax withholding | 155,605 | $17.61 | $2.7M | Jun 17 |
| Jun 16, 2026 | Eric Schuppenhauer | EVP | Tax | tax withholding | 2,509 | $17.61 | $44.2K | Jun 17 |
| Jun 16, 2026 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 11,029 | $17.61 | $194.2K | Jun 17 |
| Jun 16, 2026 | Robert S Lavet | General Counsel | Tax | tax withholding | 14,914 | $17.61 | $262.6K | Jun 17 |
| Jun 16, 2026 | Kelli Keough | EVP | Tax | tax withholding | 61,479 | $17.61 | $1.1M | Jun 17 |
| Jun 15, 2026 | Anthony Noto | CEO | Tax | tax withholding | 187,018 | $16.58 | $3.1M | Jun 17 |
| Jun 15, 2026 | Christopher Lapointe | CFO | Tax | tax withholding | 55,219 | $16.58 | $915.5K | Jun 17 |
| Jun 10, 2026 | Robert S Lavet | General Counsel | Tax | tax withholding | 1,020 | $16.06 | $16.4K | Jun 11 |
| May 20, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 10,037 | $15.53 | $155.9K | May 22 |
| May 15, 2026 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 24,805 | $15.49 | $384.3K | May 18 |
| May 15, 2026 | Eric Schuppenhauer | EVP | Tax | tax withholding | 22,542 | $15.49 | $349.2K | May 18 |
| May 11, 2026 | Anthony Noto | CEO | Buy | open-market buy | 15,545 | $16.00 | $248.8K | May 11 |
| May 8, 2026 | Anthony Noto | CEO | Buy | open-market buy | 15,878 | $15.73 | $249.8K | May 8 |
| Apr 21, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 9,742 | $19.25 | $187.6K | Apr 23 |
| Mar 20, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 9,742 | $16.94 | $165.1K | Mar 20 |
| Mar 18, 2026 | Jeremy Rishel | CTO | Sell | 10b5-1 plan | 94,958 | $17.43 | $1.7M | Mar 18 |
| Mar 17, 2026 | Anthony Noto | CEO | Buy | open-market buy | 28,900 | $17.32 | $500.5K | Mar 17 |
| Mar 17, 2026 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 6,375 | $17.62 | $112.3K | Mar 18 |
| Mar 17, 2026 | Kelli Keough | EVP | Tax | tax withholding | 63,145 | $17.62 | $1.1M | Mar 18 |
| Mar 17, 2026 | Jeremy Rishel | CTO | Tax | tax withholding | 160,500 | $17.62 | $2.8M | Mar 18 |
| Mar 17, 2026 | Robert S Lavet | General Counsel | Tax | tax withholding | 16,669 | $17.62 | $293.7K | Mar 18 |
| Mar 16, 2026 | Christopher Lapointe | CFO | Tax | tax withholding | 82,913 | $17.76 | $1.5M | Mar 18 |
| Mar 16, 2026 | Anthony Noto | CEO | Tax | tax withholding | 249,004 | $17.76 | $4.4M | Mar 18 |
| Mar 2, 2026 | Anthony Noto | CEO | Buy | open-market buy | 56,000 | $17.88 | $1M | Mar 2 |
| Feb 20, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 9,755 | $18.87 | $184.1K | Feb 20 |
| Feb 18, 2026 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 25,420 | $19.62 | $498.8K | Feb 19 |
| Feb 18, 2026 | Eric Schuppenhauer | EVP | Tax | tax withholding | 23,083 | $19.62 | $452.9K | Feb 19 |
| Feb 6, 2026 | Robert S Lavet | General Counsel | Buy | open-market buy | 5,000 | $21.04 | $105.2K | Feb 6 |
| Feb 6, 2026 | Steven J Freiberg | Director | Sell | unplanned | 94,225 | $20.31 | $1.9M | Feb 9 |
| Feb 5, 2026 | Eric Schuppenhauer | EVP | Buy | open-market buy | 5,000 | $19.93 | $99.7K | Feb 5 |
| Jan 20, 2026 | Kelli Keough | EVP | Sell | 10b5-1 plan | 9,468 | $25.75 | $243.8K | Jan 22 |
| Dec 23, 2025 | Kelli Keough | EVP | Sell | 10b5-1 plan | 9,468 | $27.14 | $256.9K | Dec 23 |
| Dec 17, 2025 | Jeremy Rishel | CTO | Sell | 10b5-1 plan | 91,837 | $26.64 | $2.4M | Dec 22 |
| Dec 16, 2025 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 6,569 | $26.26 | $172.5K | Dec 17 |
| Dec 16, 2025 | Stephen Simcock | General Counsel | Tax | tax withholding | 44,749 | $26.26 | $1.2M | Dec 17 |
| Dec 16, 2025 | Jeremy Rishel | CTO | Tax | tax withholding | 151,937 | $26.26 | $4M | Dec 17 |
| Dec 16, 2025 | Kelli Keough | EVP | Tax | tax withholding | 64,804 | $26.26 | $1.7M | Dec 17 |
| Dec 15, 2025 | Anthony Noto | CEO | Tax | tax withholding | 305,304 | $27.28 | $8.3M | Dec 17 |
| Dec 15, 2025 | Christopher Lapointe | CFO | Tax | tax withholding | 74,823 | $27.28 | $2M | Dec 17 |
| Nov 21, 2025 | Arun Pinto | Chief Risk Officer | Sell | 10b5-1 plan | 46,132 | $24.76 | $1.1M | Nov 21 |
| Nov 20, 2025 | Kelli Keough | EVP | Sell | 10b5-1 plan | 10,340 | $26.43 | $273.3K | Nov 21 |
| Nov 18, 2025 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 25,808 | $27.61 | $712.6K | Nov 18 |
| Nov 18, 2025 | Eric Schuppenhauer | EVP | Tax | tax withholding | 23,281 | $27.61 | $642.8K | Nov 18 |
| Nov 5, 2025 | Anthony Noto | CEO | Tax | tax withholding | 1,133,722 | $27.16 | $30.8M | Nov 7 |
| Nov 5, 2025 | Christopher Lapointe | CFO | Tax | tax withholding | 146,534 | $27.16 | $4M | Nov 7 |
| Oct 20, 2025 | Kelli Keough | EVP | Sell | 10b5-1 plan | 10,036 | $28.33 | $284.3K | Oct 22 |
| Sep 18, 2025 | Kelli Keough | EVP | Sell | 10b5-1 plan | 10,036 | $27.86 | $279.6K | Sep 19 |
| Sep 18, 2025 | Jeremy Rishel | CTO | Sell | 10b5-1 plan | 98,733 | $27.50 | $2.7M | Sep 19 |
| Sep 16, 2025 | Kelli Keough | EVP | Tax | tax withholding | 61,364 | $26.99 | $1.7M | Sep 17 |
| Sep 16, 2025 | Arun Pinto | Chief Risk Officer | Tax | tax withholding | 5,743 | $26.99 | $155K | Sep 17 |
| Sep 16, 2025 | Jeremy Rishel | CTO | Tax | tax withholding | 142,578 | $26.99 | $3.8M | Sep 17 |
| Sep 16, 2025 | Stephen Simcock | General Counsel | Tax | tax withholding | 39,116 | $26.99 | $1.1M | Sep 17 |
| Sep 16, 2025 | Derek J White | CEO | Tax | tax withholding | 36,190 | $26.99 | $976.7K | Sep 17 |
| Sep 15, 2025 | Christopher Lapointe | CFO | Tax | tax withholding | 73,965 | $26.55 | $2M | Sep 17 |
| Sep 15, 2025 | Anthony Noto | CEO | Tax | tax withholding | 301,821 | $26.55 | $8M | Sep 17 |
Officers, directors and 10% owners file SEC Form 4 within two business days. Unplanned: the insider chose to trade now, the trades worth attention; their dollars make the net above. 10b5-1 plan: scheduled in advance, kept for the record. Tax: shares withheld on vesting stock, not a market trade. Awards, option exercises and gifts are left out. Source: SEC EDGAR, collected daily for the stocks discussed on Reddit.
Congress
No congressional trades in SOFI on record.
Members of Congress report trades within 45 days of the trade date, so these are never real-time. Amounts are disclosed as ranges; the net uses each range's midpoint (≈). Source: House and Senate periodic transaction reports via CongressInvests, refreshed daily.
Funds
Who holds it
| Investor | Shares | Value | Of its portfolio | Vs quarter before | As of |
|---|---|---|---|---|---|
| ARK Invest (Cathie Wood) | 3,256,476 | $46.3M | ARKF 2.0% · ARKK 0.5% | — | Oct 15 |
Their moves
No moves in SOFI by the investors we follow.
Well-known investors we follow (Buffett, Ackman, Icahn, Druckenmiller, Tepper, Soros and others). 13F: managers report their US stock holdings up to 45 days after each quarter; the change from the quarter before is dated by the filing, the trades happened some time in the quarter, and the value is at the quarter-end price (≈). New and closed positions, and adds or cuts of 20% or more, of positions at least 0.2% of the portfolio. ARK: Cathie Wood's ETFs publish their holdings every morning; the change beyond the fund's own inflows and outflows, dated by the session it traded. 5%+ stake: Schedule 13D (with intent to influence) or 13G (passive), filed within days. Source: SEC EDGAR, ark-funds.com, refreshed daily. Who holds it: each investor's latest 13F portfolio (positions at the quarter's end; one sold since would not show until the next filing), and ARK's ETFs as of their latest daily file. The funds we follow and their portfolios · All recent insider, congressional and fund moves